Validity brings Engage email data into AI chats with MCP
Validity’s October release connects Engage intelligence to tools including ChatGPT and Claude. The pitch is less report-wrangling—not a replacement for checking the answers.
14 Oct 2026
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Email’s 40:1 ROI claim gets a relationship check
Validity’s Guy Hanson argues that email budgets should account for subscriber churn and future revenue—not just the money from the next campaign.
13 Oct 2026
Cold email’s domain buffer may not protect the main brand
Word to the Wise reports bad purchased data, new blocklist pressure and a SURBL dispute involving a sender’s main domain. The evidence is specific—not proof of an industry-wide crackdown.
12 Oct 2026