Marketing

Email service providers and tools, email marketing strategy and AI in email.

An email analyst compares charts and an AI chat window, illustrating Validity Engage’s MCP workflow.

Validity brings Engage email data into AI chats with MCP

Validity’s October release connects Engage intelligence to tools including ChatGPT and Claude. The pitch is less report-wrangling—not a replacement for checking the answers.

14 Oct 2026

Hands compare campaign charts beside a laptop and calculator while reviewing email ROI and subscriber churn.

Marketing

Email’s 40:1 ROI claim gets a relationship check

Validity’s Guy Hanson argues that email budgets should account for subscriber churn and future revenue—not just the money from the next campaign.

13 Oct 2026

An analyst compares email open rate charts with a paper reporting grid and calculator at an office desk.

Marketing

Email open rates aren’t dead. They’re pixel loads.

Mailgun argues that open tracking still has value—but privacy proxies, security scanners and reporting math make it a shaky stand-in for human attention.

11 Oct 2026

An engineer tests Mailgun webhook alerts at a desk with Python code and a Discord chat window on screen.

Marketing

Mailgun shows how to send email alerts to Discord

A Python bridge turns Mailgun delivery events into Discord messages. The walkthrough covers setup and testing, but teams still need to choose what deserves an alert.

10 Oct 2026

A worker reviews a branching email workflow on a laptop, illustrating Google Workspace Studio automation.

Marketing

Google adds Gmail reply controls to Workspace Studio

Workspace Studio’s October update adds reply filtering, nested logic, document search and more meeting data—small controls that could make email workflows less repetitive.

10 Oct 2026